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[7 Mar 2012 | No Comment | ]

ShareThe rise of consumer-generated content facilitated by social media tools and feedback mechanisms has, and continues to, change the competitive landscape for small business. This landscape is now one where customers have become far more powerful. Coupled with this are environmental factors such as the economy, technological advances, and legal and social change which have become more volatile and unpredictable in their rate and direction of change.
Businesses need to be looking at the agility, their ability to respond quickly to challenges and opportunities that arise from this new dynamic environment. …